Recently, OTT services have become extremely popular with many viewers.
After COVID-19, home entertainment time grew, leading to higher OTT usage.
OTT platforms offer multiple contents via the internet.
Netflix, Watcha, and TVING are 대표 examples.
Different from cable TV, OTT lets users watch what they want, when they want.
Multiple reasons explain the rapid growth of OTT services.
It allows people to enjoy different genres from a single service.
Films, series, and variety programs can be selected by preference.
Also, compared to traditional paid broadcasting, OTT is relatively affordable.
Watching on phones or tablets anytime is a major benefit.
However, as subscription fees keep rising, more people feel financial pressure.
Because of this, interest in free streaming services is growing.
Advertising-based services provide content at no charge.
Cost-conscious users find this model attractive.
FAST services are becoming popular as ad-supported alternatives.
KT recently introduced “Gi Live,” a FAST service that gained attention.
FAST is seen as a future growth engine in a slowing TV industry.
The main benefit of free platforms is zero subscription fees.
Another plus is the wide range of available programs.
The disadvantage is that ads are unavoidable.
Some free services may offer more info lower-quality content.
OTT and free platforms are expected to grow further.
Ad-based free models may become even more popular among users.
Being able to watch without cost is highly appealing.
In conclusion, combining premium OTT quality with free access matters.
Blending both models offers better choices to viewers.
The future of streaming services is exciting to watch.